Key Features:
Molten Chocolate Centre: The defining characteristic of Chocolush cookies is their gooey, flowing chocolate filling. This rich, soft chocolate center is designed to melt in your mouth, providing an intense chocolate hit. It's often described as a "liquid choco" or "velvety chocolate" core.
Crispy Cookie Exterior: The outer shell is a baked, golden-brown cookie that provides a satisfying crispness and crunch, contrasting beautifully with the soft chocolate inside.
Rich and Indulgent Flavor: These cookies are crafted for chocolate lovers, delivering a deep and authentic chocolate taste. The combination of crispy biscuit and creamy filling creates a luxurious and decadent snacking experience.
"Pure Magic" Experience: Britannia positions these cookies as a delightful escape, turning ordinary moments into magical ones with every bite. The name "Chocolush" itself suggests a lush and intense chocolate flavor.
Convenient Snack: They are ideal for satisfying chocolate cravings, whether it's a mid-day snack, an accompaniment with tea or coffee, or a sweet treat after meals.
High-Quality Ingredients: Britannia emphasizes the use of premium ingredients, including fine cocoa extracts for the chocolate filling, ensuring a consistent and delicious taste.
Taste Profile:
The taste is predominantly sweet and intensely chocolatey. The initial crunch of the cookie quickly gives way to the smooth, rich, and often slightly warm chocolate filling. It aims to provide a luxurious and satisfying chocolate experience. Some variants might also include a hint of hazelnut for added complexity.
Ingredients (Commonly found, specific percentages may vary slightly):
Choco Filling (around 41%): Sugar, Palm Oil, Cocoa Solids, Emulsifier (e.g., E322 - Soy Lecithin), Iodised Salt, and added Artificial Flavoring Substances (Vanillin).
Refined Wheat Flour (Maida)
Interesterified Vegetable Fat
Sugar
Liquid Glucose
Hazelnut Paste (in hazelnut variants, usually a small percentage)
Milk Solids
Cocoa Solids (in the cookie itself)
Invert Sugar Syrup
Edible Starch
Iodised Salt
Raising Agents (e.g., E500(ii) - Sodium Bicarbonate, E503(ii) - Ammonium Bicarbonate, E450(i) - Disodium Diphosphate)
Butter
Emulsifiers (e.g., E471 - Mono and Diglycerides of Fatty Acids)
Nutritional Information (Per 100g, approximate values, may vary slightly):
Energy: Around 500-530 kcal
Protein: Around 5-6 g
Fat: Around 25-29 g (including saturated fatty acids, with claims of 0g trans fats)
Carbohydrates: Around 63-65 g
Sugars: Around 36-38 g
Sodium: Around 280-300 mg
Britannia Pure Magic Chocolush Cookies are marketed as a premium and delightful chocolate-filled cookie, perfect for anyone seeking a rich and satisfying chocolate experience.
