Key Features:
Sugar-Free: The most prominent feature is that these crackers contain absolutely no added sugar. This makes them suitable for people who need to restrict their sugar consumption.
Light and Crispy Texture: They are known for their thin, light, and crispy texture, making them pleasant to munch on. Britannia specifically highlights them as being "thinner, lighter, and crispier than ever before."
Slightly Salty/Savory Taste: Without added sugar, the taste profile leans towards a subtle salty or savory flavor, characteristic of plain crackers. Some descriptions mention a "delicate natural taste" or a "golden wheat" taste.
Goodness of Wheat (Maida): While often positioned for health, it's important to note that the primary ingredient is typically refined wheat flour (Maida). Some marketing may allude to the "goodness of wheat," but the fiber content from whole wheat flour might not be as high as in other "whole wheat" or "digestive" biscuits.
Zero Trans Fat: A significant health claim is that these crackers contain zero trans fats, aligning with healthier dietary guidelines.
No Added Colors or Artificial Flavors: Britannia generally aims to avoid artificial additives in this range, and these crackers are typically free from artificial colors. They do contain natural and nature-identical flavoring substances.
Versatile Snacking: They are highly versatile and can be enjoyed in various ways:
As an accompaniment to tea or coffee.
Topped with cheese, spreads, dips, or even a dollop of butter.
As a quick, guilt-free snack between meals.
Target Audience: Primarily aimed at health-conscious individuals, diabetics, and those looking for low-sugar snack options.
Taste Profile:
The taste is mild, plain, and subtly salty. It's a clean taste that doesn't overpower, making it a good base for other flavors if desired. The crispness is a key part of the experience.
Ingredients (Commonly found, exact percentages may vary):
Refined Wheat Flour (Maida) (often around 90%)
Refined Palm Oil & Palmolein Oil
Raising Agents [e.g., INS 503(ii) - Ammonium Bicarbonate, INS 500(ii) - Sodium Bicarbonate]
Iodised Salt
Milk Solids
Yeast
Emulsifier [e.g., INS 322(i) - Soy Lecithin]
Acidity Regulators (e.g., INS 330 - Citric Acid, INS 334 - Tartaric Acid)
Natural and Nature Identical Flavoring Substances
Dough Conditioner (e.g., INS 223 - Sodium Metabisulphite)
Improvers
Nutritional Information (Per 100g, approximate values):
Energy: Around 463 kcal
Protein: Around 10 g
Fat: Around 15 g (with 0g Trans Fat)
Carbohydrates: Around 72 g
Sugar: 0 g (or less than 0.5g per 100g, effectively sugar-free)
Britannia NutriChoice Sugar Free Crackers provide a simple, crisp, and savory option for those seeking a healthier biscuit choice without added sugars.
