• Type of Rice: Elina Long Grain Rice is explicitly described as a long-grain non-Basmati rice. While some product listings or user reviews might mistakenly refer to it as Basmati due to its grain length, the manufacturer clearly identifies it as non-Basmati. This distinction is important for aroma and specific cooking characteristics.

  • Note: Some retailers or older packaging might have caused confusion by placing it under "Basmati Rice" categories, but the official description indicates non-Basmati.

• Grain Characteristics:

  • Long and Slender: The grains are described as long and slender, and importantly, of uniform size.

  • Expands on Cooking: It's noted that the rice "enlarges almost double its size" when cooked properly.

  • Non-Sticky: A key feature highlighted is that the grains do not stick after cooking, which is a desirable quality for many rice dishes.

• Cooking Properties:

  • Fluffy Texture: When cooked, it's expected to yield a soft and fluffy texture.

  • Aroma and Taste: While it's not a highly aromatic Basmati, it is described as having a "rich aroma" and "great taste" for a non-Basmati long grain. However, some user reviews indicate that the aroma might be less pronounced compared to actual Basmati varieties.

• Quality and Purity:

  • Natural and Healthy: The brand claims it is "free from pesticides and chemicals" and boasts a "high nutritional content." It is generally marketed as 100% natural.

  • Packed with Utmost Care: Emphasis is placed on hygienic packaging.

• Versatile Uses: Elina Long Grain Rice is positioned as an "everyday rice" suitable for a wide range of daily meals. Its properties make it versatile for:

  • Plain Rice: Served as a staple alongside curries and gravies.

  • Pulao: Its non-sticky nature and expansion make it suitable for various types of pulao.

  • Biryani: While premium Basmati is often preferred, Elina can be used for more budget-friendly or everyday biryani preparations.

  • Kheer: (Rice pudding) and other rice-based dishes.

• Nutritional Information (per 100g, typical values):

  • Energy: ~350 Kcal

  • Carbohydrate: ~78g

  • Protein: ~8.8g

  • Total Fat: ~0.47g

  • Dietary Fiber: ~1.6g

• Manufacturer: Elina is manufactured by LT Foods Ltd., which also owns the Daawat brand. This association might imply certain quality standards.

• Market Positioning: Elina Long Grain Rice appears to be positioned as a value-for-money long-grain rice option. It aims to provide good cooking characteristics and versatility at an affordable price point, making it suitable for daily consumption where a full-fledged Basmati might be too expensive.

User Feedback Notes: While the brand aims for a good quality product, user reviews (as seen on e-commerce platforms like BigBasket and JioMart) are mixed. Some appreciate its affordability and suitability for daily use, while others find the grains too thick, lacking in aroma, or similar to "ration rice" (a common colloquial term for lower-grade, thick rice). This suggests that while it is a long-grain variety, it might not always meet the expectations of those accustomed to premium Basmati in terms of fineness or aromatic intensity.