Matta Rice (Kerala Matta Rice / Rose Matta Rice): This is the fundamental type of rice.
Indigenous to Kerala: Matta rice is a unique variety of rice primarily cultivated in the Palakkad district of Kerala, known for its specific soil and climate.
Reddish Pericarp: Its defining characteristic is its reddish-brown color, which comes from the outer layer of the rice kernel called the pericarp. Unlike white rice, Matta rice is typically parboiled (steamed while still in its husk) and then partially milled, retaining this nutritious red layer.
Nutritional Value: This retention of the bran (pericarp) makes Matta rice significantly more nutritious than polished white rice. It's rich in dietary fiber, magnesium, calcium, iron, and B vitamins. It's often praised for its lower glycemic index, making it a good choice for managing blood sugar levels.
Earthy Flavor and Coarse Texture: Matta rice has a distinct, earthy flavor and a firm, slightly chewy texture when cooked. It requires more water and a longer cooking time compared to white rice due to its coarser nature and parboiled state.
"Vadi" Matta Rice: This term refers to the grain length of the Matta rice.
Long Grain: "Vadi" specifically denotes the long-grain variety of Matta rice. In contrast, "Unda" Matta refers to the short, bolder, and more rounded grain. Vadi Matta is preferred by many for its more separated, less clumpy texture after cooking, particularly for dishes like biryani.
"Sortex" Process: This indicates a modern quality control step.
Optical Sorting Technology: "Sortex" refers to the use of advanced optical sorting machines during the processing of the rice. These machines use cameras and air jets to identify and remove impurities, discolored grains, broken grains, and any foreign matter.
Ensures Purity and Uniformity: The Sortex process results in a cleaner, more uniform, and higher-quality product, free from unwanted elements, which contributes to a better cooking experience and appearance.
In summary, Pavizham Matta Sortex Vadi Rice is:
A long-grain variety of Kerala Matta Rice, known for its reddish-brown color.
Parboiled and minimally polished to retain its high nutritional value, including fiber, iron, and calcium.
Processed using Sortex technology to ensure superior purity, cleanliness, and uniform grain quality.
Offers a distinct earthy flavor and firm, chewy texture that is a staple in Kerala cuisine.
Often used for daily meals, sadhya (traditional feasts), biryanis, and as a healthy alternative to white rice. It's celebrated for being free from impurities and grime.
Due to its unique characteristics and health benefits, Pavizham Matta Sortex Vadi Rice is a highly preferred choice for consumers seeking authentic and nutritious rice for traditional South Indian dishes.
