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Kohinoor Charminar Select Basmati Rice 1 kg - 1

Kohinoor Charminar Select Basmati Rice

Kohinoor
99₹135
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Product Description

Kohinoor Charminar Select Basmati Rice: Kohinoor Charminar Select Basmati Rice is a distinctive offering from the Kohinoor brand (now under Adani Wilmar Ltd.), positioned as a step up from their basic "Long Grain Rice" within the Charminar sub-brand. It aims to provide a more refined Basmati experience while still being an affordable option for regular consumption. ...Read More

More Details

  • Type of Rice: It is Basmati Rice, which means it possesses the inherent characteristics of this celebrated grain: a unique aroma, long and slender shape, and a tendency to cook up fluffy and separate. The "Select" in its name suggests a careful selection of grains within the Basmati category, offering a better quality than entry-level Basmati options.

  • Grain Characteristics:

    • Long and Delicate Grains: Kohinoor emphasizes that Charminar Select features long and delicate grains. These are processed to maintain their structure and characteristics.

    • Fine Texture: The grains are described as having a fine texture, contributing to a pleasant mouthfeel.

    • Pearly White Appearance: The uncooked grains are pearlescent white, which provides an attractive visual when served.

    • Aged Rice: Like most quality Basmati, Charminar Select Basmati Rice is aged. While the specific aging period might not be as extensive as the super-premium Basmati grades (e.g., 2+ years), aging helps to:

      • Enhance the natural Basmati aroma and flavor.

      • Improve the cooking properties, leading to firmer grains that cook up fluffy and separate, and minimize breakage.

  • Cooking Properties:

    • Distinct Aroma: It offers a noticeable and distinct Basmati aroma that enriches the dining experience, living up to its "tribute to the delicious traditions of the Nizams."

    • Fluffy and Non-Sticky: A key promise is that the cooked grains remain fluffy, light, and perfectly separate, without clumping together. This is crucial for many Indian dishes.

    • Good Elongation: The long grains are expected to elongate well upon cooking, adding to the visual appeal of the dish.

  • Versatility in Use: Kohinoor Charminar Select Basmati Rice is highly versatile and marketed as ideal for both everyday home-prepared dishes and for making meals feel more special. It's recommended for:

    • Pulao: Its non-sticky nature and aroma make it an excellent choice for various pulao preparations.

    • Steamed Rice: Perfect as an accompaniment to a wide range of Indian curries, dals, and gravies.

    • Jeera Rice: A simple yet aromatic side dish.

    • Khichdi: A comforting and nutritious one-pot meal.

    • Fried Rice: Its separate grains work well in fried rice recipes.

    • It's designed to bring a "touch of royalty" to your meals.

  • Quality and Purity: Kohinoor, and its parent company Adani Wilmar, emphasize quality control. The rice is:

    • Premium Quality: Positioned as a premium yet affordable option.

    • Nutritious & Healthy: Offers essential carbohydrates and is considered a healthy food option.

    • Hygienically Packed: Ensuring cleanliness and safety.

    • Processed with Expertise: Indicates attention to detail in milling and sorting to preserve grain integrity and aroma.

  • Market Positioning: Kohinoor Charminar Select Basmati Rice sits in the mid-range of Basmati offerings. It's a step above the most basic "Long Grain" or "Rozana" varieties, offering better grain characteristics and a more pronounced aroma, but at a more accessible price point than the top-tier "Classic" or "Super" Basmati options. It's a good choice for consumers who want a reliable and aromatic Basmati for daily use, or for making simple special dishes without significant expense.

In summary, Kohinoor Charminar Select Basmati Rice provides a delightful and consistent Basmati experience. Its aged, long, and delicate grains cook up fluffy and separate, releasing a distinct aroma, making it a versatile and value-for-money choice for enhancing a wide array of everyday and celebratory meals.