Key Features and Benefits:
Filter Coffee Blend: Unlike instant coffee, Bru Green Label is ground coffee designed for use in a traditional South Indian coffee filter or similar drip-brew methods. It requires the process of preparing a "decoction" which is then mixed with milk and sugar.
Coffee-Chicory Mix: A defining characteristic of Bru Green Label is its specific blend ratio: typically 53% coffee and 47% chicory. This blend is common in South Indian filter coffee for several reasons:
Flavor Profile: Chicory adds a unique earthy, slightly bitter, and roasted note that complements the coffee, contributing to a distinct "filter coffee" taste.
Body and Color: Chicory helps to produce a thicker, richer decoction with a darker color, which is desirable for milk coffee.
Cost-Effectiveness: Chicory is generally less expensive than coffee, making the blend more economical.
Reduced Caffeine: The presence of chicory slightly lowers the overall caffeine content compared to 100% coffee.
Rich & Smooth Flavor: The blend of lightly roasted coffee beans (often Robusta and Arabica sourced from South Indian plantations) and chicory results in a balanced flavor profile that is both robust and smooth, offering a classic taste that many find nostalgic and comforting.
Aromatic Experience: Bru Green Label is highly valued for its strong and inviting aroma. The freshness of the ground coffee, preserved through nitro-flush packaging, ensures a delightful fragrance that awakens the senses.
Perfect Decoction: When prepared correctly in a coffee filter, it yields a rich, concentrated decoction – the liquid coffee concentrate – which forms the base for a creamy and flavorful cup of kaapi (coffee). The grind size is optimized for this method.
Rejuvenating: A cup of Bru Green Label coffee is often associated with providing a refreshing boost, making it an ideal beverage to kick-start the day or enjoy during a relaxing break.
Consistent Quality: As a product from Hindustan Unilever Ltd. (HUL), a major player in the Indian beverage market, Bru Green Label undergoes stringent quality control processes. This ensures a consistent taste, aroma, and brew quality across all packs.
Heritage & Trust: Loved by consumers since 1962, it carries a strong legacy and trust, being recognized as India's first packaged filter coffee.
Widely Available and Affordable: It is a household name across India, especially in the South, and is readily available in various pack sizes in supermarkets, local grocery stores, and online platforms, making it an accessible and economical choice for daily coffee consumption.
How to Prepare (Traditional Filter Coffee):
Prepare the Filter: Place 2-3 teaspoons (or to desired strength) of Bru Green Label coffee powder in the upper chamber of a South Indian coffee filter. Gently tap to level it, but do not press too hard.
Add Hot Water: Pour 50-70 ml (or enough to cover the coffee powder) of hot/boiling water over the powder.
Allow Decoction to Drip: Cover the filter and allow the decoction to slowly drip into the lower chamber. This typically takes 15-20 minutes, yielding a strong, concentrated coffee liquid.
Mix & Serve: Once the decoction is collected, mix it with hot milk and sugar to taste. The ratio of decoction to milk can be adjusted based on personal preference for strength.
Enjoy: Savor your freshly brewed, aromatic cup of Bru Green Label filter coffee.
Bru Green Label Coffee remains a quintessential choice for those who cherish the authentic taste and ritual of traditional Indian filter coffee, offering a robust and aromatic experience that truly rejuvenates.
