Key Features and Benefits:
Filter Coffee Formulation: Unlike instant coffee, Bru Green Label is a ground coffee powder designed exclusively for drip brewing methods, most notably the traditional South Indian coffee filter. This involves a percolation process to extract a concentrated liquid known as "decoction."
Optimal Coffee-Chicory Blend: A defining characteristic and key to its unique flavor is its specific ratio of 53% pure coffee and 47% chicory. This blend ratio is carefully chosen because:
Distinct Flavor Profile: Chicory, derived from the roasted root of the chicory plant, imparts a unique earthy, slightly bitter, and woody note that complements the coffee, creating the quintessential "filter coffee" taste.
Enhanced Body and Color: Chicory contributes to a thicker, richer decoction with a deeper, darker color, which is highly desirable for making creamy milk coffee.
Reduced Acidity and Bitterness (often): While adding its own slight bitterness, chicory can also temper the sharp acidity often found in pure coffee, making the overall cup smoother.
Cost-Effectiveness: Historically, chicory has been used to extend coffee supplies, making the final product more accessible.
Rich Aroma and Smooth Flavor: Bru Green Label is highly regarded for its robust and inviting aroma that fills the kitchen during brewing. The blend of lightly roasted Arabica and Robusta beans (often sourced from South Indian plantations) with chicory yields a balanced flavor that is both strong and smooth, without being overwhelmingly bitter or acidic.
Yields a Perfect Decoction: The grind size of Bru Green Label coffee powder is optimized for the traditional filter. When prepared correctly, it produces a consistent, concentrated decoction, which is crucial for achieving the perfect balance of coffee, milk, and sugar in the final beverage.
Nitro Flush Packaging: The product often uses "nitro flush packaging" to displace oxygen, which helps to preserve the fresh flavor and rich aroma of the ground coffee for longer, ensuring a quality experience every time.
Rejuvenating and Invigorating: A cup of Bru Green Label filter coffee is considered an ideal way to start the day, providing an immediate energy boost and a refreshing sensation that helps rejuvenate the senses.
Heritage and Trust: As India's first packaged filter coffee, it carries a strong legacy of trust and quality, having been a part of Indian coffee rituals for over six decades.
Consistent Quality: Being a part of Hindustan Unilever Ltd. (HUL), a leading consumer goods company, Bru Green Label benefits from stringent quality control processes, ensuring that each pack delivers a consistent taste and aroma.
Widely Available and Affordable: It is a household name across India and is readily available in various pack sizes at supermarkets, local grocery stores, and online platforms, making it a very accessible and economical choice for daily coffee consumption.
How to Prepare (Traditional South Indian Filter Coffee Method):
Prepare the Filter: Take a clean South Indian coffee filter. Place the plunger (the perforated disc with a handle) into the upper chamber.
Add Coffee Powder: Add 2 to 3 teaspoons (or more, depending on desired strength) of Bru Green Label coffee powder into the upper chamber, on top of the plunger. Do not press it down too tightly.
Pour Hot Water: Boil fresh water. Pour 50-70 ml (or enough to cover the coffee powder) of hot/boiling water evenly over the coffee powder.
Allow to Drip: Cover the filter with its lid and allow the decoction to slowly drip into the lower chamber. This process typically takes about 15-20 minutes to yield a strong, concentrated coffee liquid.
Mix and Serve: Once the decoction is collected, mix it with hot milk and sugar to taste in your preferred ratio. Stir well, and for the traditional frothy kaapi, pour it back and forth between two tumblers (or a tumbler and dabarah) several times.
Enjoy: Savor your freshly brewed, aromatic, and invigorating cup of Bru Green Label Filter Coffee.
Bru Green Label Filter Coffee continues to be a staple for those who appreciate the authentic taste and ritual of traditional Indian filter coffee, delivering a robust and aromatic experience that truly rejuvenates.
