Key Features and Benefits:
Built-in Primer (2x Primer): This is a defining characteristic of the "Powerplay" range. The lipstick formulation incorporates a primer, which serves multiple functions:
Smooth Base: It helps to create an even and smooth canvas on the lips, allowing for effortless and uniform application of the color.
Enhanced Adhesion: The primer ensures the lipstick adheres better to the lips, which significantly contributes to its long-lasting nature.
Prevents Feathering & Fading: It helps to prevent the color from bleeding outside the lip line or fading unevenly throughout the day.
Matte Finish: This lipstick delivers a true matte finish. This means it provides rich, opaque color with a velvety, non-reflective appearance, creating a modern, bold, and defined lip look that is very much in vogue.
Long-Lasting Wear (Up to 16 Hours Claimed): A key promise of this product is its impressive wear time. Lakmé states it can last up to 16 hours, meaning it's formulated to endure through meals, drinks, and a full day's activities, minimizing the need for frequent touch-ups.
Shade 14 "Nude Reign":
Color Description: "Nude Reign" is generally described as a versatile nude shade. Based on reviews and swatches, it's typically a medium, warm-toned nude with subtle peachy, brown, or rosy undertones. It's designed to be a "my lips but better" shade for many, particularly complementing various Indian skin tones without washing them out. It provides a sophisticated and understated look.
Versatility: This shade is highly versatile, perfect for everyday wear, office environments, or pairing with dramatic eye makeup for a balanced look. It offers a refined and elegant appeal.
High Pigmentation/Intense Color Payoff: The lipstick is formulated to provide rich, intense color in just a single swipe. This ensures that the true shade is visible on the lips with minimal effort.
Comfortable & Lightweight: Despite being a long-wearing matte formula, Lakmé aims for a texture that feels comfortable and lightweight on the lips. It's designed to avoid the dry, tight, or heavy sensation sometimes associated with matte lipsticks. Formulations often include nourishing ingredients like Shea Butter and Vitamin E to help keep lips hydrated.
Smooth Application: Thanks to its creamy texture and built-in primer, the lipstick glides smoothly and effortlessly onto the lips, allowing for precise and even application without tugging.
3.6g Volume: This is a standard size for a bullet lipstick, offering a good amount of product for regular use.
Bullet Lipstick Format: It comes in a traditional twist-up bullet, which is convenient, easy to use, and hygienic.
Suitable for Daily Use: Its long-lasting nature and comfortable wear make it an ideal choice for everyday makeup, especially for those with busy schedules.
Made in India: Lakmé is an Indian brand, and its products, including this lipstick, are manufactured by Hindustan Unilever Ltd. in India.
How to Use:
For best results, begin by applying the lipstick at the center of your upper lip.
Carefully follow the natural contours of your lips.
Then, glide the lipstick across your entire bottom lip for a smooth and flawless finish. (Optional: For even better wear and to prevent any potential dryness, gently exfoliate and moisturize your lips before application).
The Lakmé 9to5 Powerplay Priming Matte Lipstick in "Nude Reign" is an excellent choice for anyone seeking a reliable, long-lasting matte lipstick in a beautiful, versatile nude shade that offers comfortable wear throughout their demanding day.
