Specifically Designed for Top Load Washing Machines: This is the most crucial aspect. Top load machines typically use a higher water level (around 40 liters) compared to front load machines. Surf Excel Matic Top Load Powder is engineered to work effectively in this high water level environment, ensuring proper dissolution and cleaning action. It produces the right amount of lather for these machines, preventing excessive foam that can hinder cleaning and potentially damage the machine.
"Hand Rub Action Power" for Tough Stain Removal: Despite being a machine detergent, it's formulated with advanced technology that mimics the effectiveness of hand-rub action. This means its advanced formula with "Stain Magnets" penetrates deep into fabric fibers to remove stubborn stains like mud, ink, oil, curry, chocolate, and tea, often promising "100% tough stain removal in machines" without the need for pre-soaking or scrubbing.
Complete Dissolution, No Residue: The powder is superfine and designed to dissolve quickly and completely in water. This ensures that no powdery residue is left behind on your clothes (which can cause white patches) or inside the washing machine, leading to cleaner clothes and a cleaner machine.
Brilliant Whiteness and Brightness: It is formulated to make clothes appear bright and clean, restoring the natural brightness of white garments and preserving the vibrancy of colored clothes, preventing dullness and fading over time.
Fresh Scent: It leaves your clothes with a clean, fresh, and pleasant fragrance, ensuring your laundry not only looks clean but also smells delightful.
Machine Care: By being a "machine specialist" detergent, it's designed to optimize machine performance. It produces the correct amount of foam and dissolves completely, which helps prevent scaling and clogging of pipes, thereby contributing to the longevity and efficient functioning of your washing machine.
Recommended by Leading Washing Machine Manufacturers: Surf Excel Matic Top Load is often endorsed and recommended by major top-load washing machine brands (such as Samsung, Videocon, Godrej, Panasonic, Electrolux, Siemens, Bosch, IFB & Kelvinator), highlighting its compatibility and effectiveness.
Value for Money: It's designed to be economical in use. Only a small amount (e.g., one scoop of 60 gms for a regular load) is needed for a powerful clean, making it efficient for daily use.
